The Seuss-tacular immersive spectacle will give guests the opportunity to take a journey through nine different Dr. Seuss books, bringing the magical worlds to life and inviting new generations to make their own memories. After opening in Toronto in 2019 and Houston earlier this year to unprecedented success, Kilburn Live offered families and fans the opportunity to grab tickets early through a special pre-sale registration period.
The multisensory experience will transport guests into the pages of the beloved stories and allow them to interact with the characters that are part of the fabric of popular culture. From “The Cat in the Hat” to “Horton Hears a Who!” and “The Lorax,” as well as other timeless favorites, visitors will encounter and enjoy these classic treasures in a whole new way. Chicago will also debut an all-new mind-bending feature crafted by world-renowned artist Michael Murphy, who is known for works that meld perception and perspective in unique ways.
“Partnering with Dr. Seuss Enterprises has provided Kilburn Live with an opportunity to create an exciting, interactive world that brings the stories we all know and love to life,” said Kilburn CEO Mark Manuel. “We believe this immersive experience will not only capture the fascination of children, but also adults who remember the books as a child, parents who are passing down the tradition, and Instagram aficionados looking for the perfect backdrop. And Chicago is a special place for us. Many of our team members have deep ties to this city. There is going to be something magical about bringing the Dr. Seuss Experience to Michigan Avenue, during the holidays, and we want to thank our venue partner Brookfield Properties for helping us make it happen.”
Anchored by the attraction’s centerpiece – an interconnected maze inspired by “Oh, the Places You’ll Go!” composed of thousands of suspended balloons – each room within the experience will represent a different Dr. Seuss book. These fantastically colorful and enchanting experiences bring the magic to life, all while exploring the social message at the heart of each featured story. The Chicago run will also premiere some new and noteworthy additions to the Experience including some newly introduced Seuss-inspired optical illusions and an original showpiece from world-renowned artist Michael Murphy, a graduate of the School of the Art Institute of Chicago.
Susan Brandt, president of Dr. Seuss Enterprises, said, “We’ve had a fantastic showing of The Dr. Seuss Experience with Kilburn Live so far. We couldn’t be more excited to bring the exhibition to Chicago so that Midwest fans can see their favorite books and characters come to life in this extraordinary way. We are also delighted to be working with renowned perceptual artist Michael Murphy to create a one-of-a-kind Dr. Seuss illusion of images art piece.”
“When we look for new experiences to bring to our shoppers, we try to find ones that appeal to as many people as possible. There are few fictional worlds out there that resonate with as big of an audience as those of Dr. Seuss,” says Water Tower Place Senior General Manager, Mitch Feldman."
Kilburn Live and The Dr. Seuss Experience teams will be strictly following state and city-mandated Covid-19 protocols to ensure the safety of all of our guests. Furthermore, Kilburn has adopted best-in-class cleaning and sanitizing protocols for all of its events.
The Dr. Seuss Experience will kick off on October 8 in Chicago’s landmark Water Tower Place mall. Due to sellouts in both Toronto and Houston, Kilburn Live is launching a registration period for tickets beginning today. Fans who register in advance will be provided access to a presale on September 7th before tickets go on sale to the general public on September 10th. To register, and for more information about The Dr. Seuss Experience, visit www.experienceseuss.com and follow along on Facebook and Instagram @experienceseuss. #experienceseuss
