What defines beauty?

It always puzzles me what one's perspective on beauty is. In today's society beauty is looked upon at a very physical level. Media, porn, entertainment all define beauty as a perfectly fit body and gergeous face! But in reality beauty is skin deep! It is who you are on the inside that makes you radiant on the outside and attractive. But as a society we have been conditioned to ignore that and focus on achieving perfection. After all, that's how gyms, plastic surgeons, cosmeticians, etc make money! Why go out of business when you can use one's insecurities and imperfections to sell them a dream, the dream to be beautiful? When in reality they already are! It just takes the right person to see that. But how? Everyone is conditioned through media to see otherwise... bigger breasts, tighter butts, thinner waists, whatever that perfection might be! But does that really make you beautiful? No! But again, we have been conditioned to think otherwise. Women are beautiful just the way they are and men need to look at themselves before judging one's imperfections!